
Monday, 29 November 2010
the Winter Hares

Friday, 26 November 2010
Interview - Meet Wendren - from etsy shop The Wren


Wendren's cat Pye having 40 winks between tasks
As my whole life revolves around animals I asked Wendren about the animals in her life and she said
‘I have a great animal past. Up till the age of 10 I wanted to be a game ranger. Then I learnt they earn very little so I changed to become a Veterinarian but when I failed Biology in High School I realised this might not be my calling...so of all things, I turned to art and design.
In small ways this comes out though because my favourite subjects are animals and my favourite place to be is in the bush (which in Africa translates to being in the wild).'

Wendren's sketches of her cat Mischief
'I grew up in a very small town in Botswana and I was very lucky because my parents never said no to injured or unusual animals (although I always wanted a goat my mom put her foot down there because it would eat all the washing). We had hedgehogs (all called Miss Tiggywiggles), rabbits, chickens, an aviary full of birds, snakes, fish (that every time you moved the tank they multiplied), an injured eagle that had flown too far and was suffering from exhaustion (we helped it until he started biting us).... and more but none of the above ever at the same time.
Perhaps the most exotic animal we ever had was a baby ostrich named 'Ozzy'.'

A hippo painting by Wendren
I also lived in Zambia for 6 years and Africa is very dear to me so it was moving to hear Wendren’s thoughts on her country

A beautiful Jack Russel portrait
Wendren has a big heart! I read on her blog that one day she was driving behind a cement truck and she spotted the paper cement bags with the elephant logo and she was inspired to make a bag from them!
Isn’t that just great – inspiration comes at any time from the most unlikely places!

Wendren says ‘Another product that is very closely related to nature to the PPC Cement Bags. The elephant is Pretoria Portland Cement's logo because it represents loyalty and strength but there is more to this story because it is about giving back in the same way I believe in giving back. In the 1980's the Kruger National Park wanted to build it's infrastructure to be better and PPC donated all the cement needed for the roads. Thereafter the elephant became synonymous with the company and now supports many other parks such as Addo Elephant Park.'
I now live in a city far away from nature like I dreamt of, or grew up in, but what comforts me is that I am able to still give back and be a part of it even if this is not directly.’

A bushman had come to the school and in his bag he had several small ostriches. He said if we did not buy them he was going to eat them so my dad took one. Ozzy pecked at all our freckles and slept with the dogs. He ate milies and loved chasing the dogs and pecking their freckles! We had 4 dogs. 3 Bull terriers and 1 fox terrier whose fast running ability was his saving grace. Eventually when he was too big the nature conservation took him away.
When I was about 10. I was sick and drew my siamese cat that sat on the end of the bed.

Elephant Organic Coffee shoulder bag.
Did you ever consider following a ‘drawing’ career instead of a designer?
No. I never felt I was good and besides the best part of drawing was how I enjoyed it.
Why did you design your first bag and what inspired you to start your business?
The first bag I designed out of necessity and then because I hated my job, I saw it as an opportunity to create a business.

No but I have always been very entrepreneurial.

one of Wendren's old designs, the Ashleigh Bag
Did you attend any small business courses?

Keyrings of Wrens made by a local craftsperson for Wendren - now aren't they super cute!!
What motivated you to involve local people in your business and how do you see this evolving?
My granny is an amazing people person (as is my sister). I'm not so great but I enjoy helping and my life-long goal is to inspire others.
Working with my seamstresses I have been able to give them a different life – they work from home and have their own machines now.
I lecture and thus, inspire the youth. However, I am learning all the time. Education is a big factor and I cannot expect everybody to have entrepreneurial blood. This is hard because although I give so much, they often then take more than I can give and/or are not appreciative of where we have come together. I am finding this a very difficult lesson to learn.

Organic Coffee Sling Bag combining a Fair Trade recycled jute coffee sack with an organic hemp canvas
How do you see Wren growing in the future?

And what projects would you like to start / be involved in (without giving away any secrets)?

Wendren's natural dye collection
How many of your dreams have you achieved?
I collect natural dyes.
I love the mystery and the secrets that each natural powder or nut holds. I have no idea how to use them properly or even what colour they make .... but they are very special to me.
